Content Management System: CMX2

Overview

CMX2 is an exceptionally powerful hosted platform for the delivery of multimedia content and interactive messaging services to mobile handsets. Accessible via a non-technical Web interface, CMX2 is the complete solution for enterprises who aim to engage with mobile phone users across the full range of mobile channels.

• Please see the Details section for more in-depth information about CMX2's capabilities.
• Mouse over the diagram to bring up more information about any component.

XHTML Pages

For handsets which support more advanced layout and embedded media, CMX2 will automatically render portals in XHTML markup.

WML Cards

Interaction with end-users via the WAP browser embedded in their phones has never been easier thanks to CMX2's portal publishing engine.

Voice

MX Telecom's IVR (interactive voice response) platform integrates with CMX2 for two way delivery of audio content, as well as other functionality, such as a service in CMX2 that receives an SMS and makes a voice call.

Billing

CMX2 possesses a range of billing mechanisms, for example: reverse billing, flexible credit storage, subscription interactions, spend reminders, and spend caps. Operator- specific and regulator-mandated pricing information can also be delivered to the mobile phone user.

Location

MX Telecom's location gateway can be used to locate users solely by virtue of them having their mobile phone active on the operator network. This information can be passed to CMX2, to deliver a range of location-aware services.

SMS

MX Telecom's SMS Gateway is recognised for its reliability and capacity, as well as other features such as intelligent message queuing and routing. The SMS gateway is used to send from and receive messages to CMX2 and supports features such as flash messages, WAP bookmarks, WAP push etc.

MMS

MX Telecom's MMS gateway is again industry leading infrastructure, and integrates perfectly with CMX2, for receiving user generated content, or delivering a range of multimedia services.

Video

The MX Telecom video gateway integrates with CMX2 to allow retrieval of video content for use in video short code services, or for user recorded video to be delivered to the content repository in CMX2. See the video short code section for further details.

Employees

Employee permissions can be set across the whole of CMX2, so your employees only have access to what you choose. This applies to the content repository, interactive messaging services, WAP sites, statistics etc.

Advertising Partners

Permissions can be configured such that the advertising promoters only have access to the statistics, and are not able to view/change anything else.

Content Suppliers

Permissions can be configured such that content suppliers can only view their own content collections, and the associated statistics.

MX Telecom Partner

MX Telecom partners using CMX2 have access to all of our industry leading gateways, as well as a next generation content management platform. CMX2 can be accessed via a web interface from any computer anywhere, using a standard internet browser such as Internet Explorer or Mozilla Firefox.

Interaction Design Graphical Tool

The interactive graphical design of sophisticated messaging services is both intuitive, and simple. The service's decision making units are represented in a flowchart style, and can be configured in a wide variety of ways.

Statistics and Reporting Engine

CMX2 has sophisticated statistics inbuilt to analyse content downloads, WAP page impressions, user behaviour, messages sent and received, and your campaign in general.

Subscription Management

Mailing lists of user mobile numbers are easily uploaded, downloaded and managed. Subscriptions can be configured to send out regular alerts, content pushes and reverse billed messages.

Broadcast Tool

Support for Bulk SMS and MMS is included, with almost instantaneous delivery through MX Telecom's leading gateway infrastructure.

Content Upload and Management

Content can be uploaded as individual items, or batched into a .zip file. Multiple versions of an asset are managed together (e.g. ringtone formats, thumbnails, previews, etc) in 'collections' and user-defined categories. Other features include a searching and browsing display, and on-the-fly transcoding for optimal media delivery to mobile handsets.

Microsite / Website Portal Layout

CMX2 includes a WAP portal creation tool, which allows you to build your own WAP sites and publish content without having to use any code at all. Support for operator portals is also included. Billing is integrated, and page elements are customisable.

Access Control

User access permissions can be set in a number of sections, prohibiting or granting access to certain content, services, and features.

Portal Publishing

WAP sites/portals can be designed with a form-based wizard, without having to write any code. There is seamless integration with operator portals (for example, Vodafone Live, and Orange Kiosk). DRM is taken care of, with OMA OTA download support. User access permissions allow control of which users can access which content, for example via messaging variables. Rendering of pages is integrated with the Handset Capabilities database, providing WML and XHTML, layout degradation and image resizing where appropriate.

Content Storage Repository

CMX2 allows the same content to be delivered in multiple channels in multiple territories at multiple price points, seamlessly. The same content can be offered for WAP Push delivery via IVR ordering, published to an operator portal such as Vodafone Live, or delivered as part of a daily MMS subscription, all without having to upload or configure metadata in multiple places.

Messaging Workflow

Via a graphical interface, interactive messaging services can be designed in a simple flowchart schematic. The same decision architecture is used for SMS, MMS, WAP Push, Email, HTTP, with support for routing based on keywords or sessions. A wide range of components and templates makes this an exceptionally flexible process, with limitless possibilities.

Operator Portal Integration

CMX2 supports the custom markup languages and billing environments of several mobile operator portals, so you can offer your content on-net without any integration hassles.

Device Capabilities Management

Handsets are automatically recognised and matched against an extensive capabilities database. On-the-fly content transcoding, as well as a cache of commonly transcoded content, ensure that the very best quality content a device can support is always delivered speedily. The handset database is huge so you don't have to worry about compatibility issues ' it's all done automatically.

High Capacity Gateway Connectivity

CMX2 makes use of MX Telecom's leading mobile gateways, so you are getting the best of both worlds: An exceptionally powerful application for managing content and interactive services, and superior infrastructure for reliable and high quality connectivity to the mobile networks.

End-User Context Tracking

As a user's mobile phone number is logged whenever they interact with CMX2, more conversational communications can be enabled, allowing a service to deal differently with messages from specific users, and automatically route messages during multi-stage interactions.

Digital Rights Management

CMX2 supports several DRM standards including the popular Open Mobile Alliance DRM specification, opening up new business possibilities, whilst avoiding copyright issues.

End User

CMX2's wide-ranging capabilities allow you to interact with end users in a huge number of ways. By using CMX2 for your content management, service design and implementation, and WAP publishing, you are ensuring that you and your customers are getting the very best experience possible.

Key functionality and features

CMX2 provides:

• Centralised and intelligently organised content store, allowing distribution of content through multiple mobile channels;
• Intuitive graphical design of advanced, interactive messaging services, including two-way SMS, MMS, Wap Push and email;
• Flexibility to create a vast range of interactive services, and a full set of wizard-driven templates for common services;
• Integration with all of MX Telecom's industry-leading mobile gateways and applications including SMS, Premium SMS billing, MMS and Voice in the US, and additionally 3G Video and Location in the UK;
• Ability to create WAP/XHTML menus and off-network content portals, triggering subscription or individual content purchases;
• Ability to publish and deliver content to mobile network portals (for example, Vodafone Live! and Orange World);
• Flexible subscription support, for automatically recurring services and mobile phone user retention and differentiation;
• Mailing lists and real-time statistics for effective campaign management;
• Automatic handset recognition and on-the-fly content transcoding, ensuring the very best quality content a handset can support is always delivered;
• Support for per-event, subscription-based and credit-deducted end-user billing models, content gifting, etc.;
• Full white-labelling and reselling support;
• Full support for all the main Digital Rights Management standards in the market today;
• Full internationalisation, with support for multiple languages and network operator specific requirements.

CMX2 is the next step in the evolution of MX Telecom's widely successful content management and applications platform, built on years of experience, and industry expertise in delivering both common and bespoke mobile services to meet our partners' needs. CMX2 is the obvious choice for any content or service provider wishing to outsource the whole technical solution, catering for the full spectrum of both simple services and exceptionally advanced bespoke application development. Please read on for more details, or contact us for a test account.

About MX Telecom MX Telecom is a leader in wireless technology. MX Telecom offers an easily accessible gateway to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions. For more information, MX Telecom can be reached on 1-877-MXTELECOM (+1 877 698 3532), or via email at sales@mxtelecom.com.