OpenMarket Brings Valentine's Day to the Mobile with Anonymous SMS

Service developed in conjunction with SOA Networks and backed by Clinton Cards

LONDON, United Kingdom - 11th February, 2011

London OpenMarket, an Amdocs business, and one of the world's largest mobile transaction hubs today announced that SOA Networks is using the OpenMarket premium SMS billing solution for its new text-based Valentine's Card service backed by Clinton Cards.

In the best traditions of Valentine's Day, Myvalentinetext.co.uk allows users to send anonymous Valentine's greetings to loved ones simply by texting the message and the recipient's mobile number to a short code. The service, developed by SOA Networks, will be advertised in 200 Clinton Cards stores, including all 150 of their superstores. The service uses OpenMarket's billing solution which has been used by the DEC amongst others.

Alex Moir, General Manager Europe at OpenMarket commented "We're delighted to be working with SOA Networks and Clinton Cards on this project; it's another example of the wide variety of ways in which SMS can be used in innovative marketing campaigns. It fits perfectly with the tradition of sending anonymous Valentine's cards and shows just how flexible SMS can be".

Sam Sellar, COO of SOA Networks agreed, saying: "We're excited about this launch and other services which we will be releasing in near future. It's been a pleasure working with OpenMarket as well as Clinton Cards for My Valentine Text. Keep an eye on www.soa-networks.co.uk".

OpenMarket serves customers with direct billing, messaging and application connectivity to Tier One mobile network operators across Europe, US, Latin America and Australia. The company works directly with brands such as Virgin Media, NHS, Twitter and Amazon, as well as digital agencies such as Sponge, We Love Mobile and TigerSpike in the UK.

About OpenMarket

OpenMarket, a division of Amdocs, is a leading global mobile transaction hub. OpenMarket provides a comprehensive set of payment, messaging and emerging services to meet mobile business needs. From the largest consumer brands to the smallest new digital content ventures, OpenMarket empowers businesses to expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most direct mobile operator connections in the U.S. and UK markets today and has global expansion plans. For more information, please visit www.openmarket.com.

Media contact

Andrew Darling

OpenMarket

Tel: +44 208 987 1456

Mob: +44 796 816 6407

E-Mail: andrew.darling@openmarket.com