OpenMarket Wins Mobile Entertainment Award for its Gimme Credit Coca-Cola Campaign

OpenMarket named Best Transaction Provider at the Mobile Entertainment Awards for its innovative mobile crediting promotional campaign

LONDON, United Kingdom - 19th November, 2010

OpenMarket, the UK's leading mobile transaction hub, today announced it has won the prestigious Mobile Entertainment Award for Best Transaction Provider with its hugely successful Gimme Credit Coca-Cola campaign.

OpenMarket was recognised for its Gimme Credit Coca-Cola campaign which ran throughout the summer months of 2009 and 2010 in association with mobile marketing agency Sponge. The crediting campaign enabled money to be added to both pre- and post-pay mobile accounts of Coca-Cola customers by redeeming unique promotion codes located on millions of cans and bottles of Fanta, Dr. Pepper and Sprite. The Gimme Credit campaign was UK's first cross-network mobile crediting promotion and helped raise brand awareness and increase customer uptake.

"It is a great honour and privilege to gain industry recognition for OpenMarket for such an innovative product as mobile crediting," said Alex Moir, OpenMarket's General Manager for Europe. "This is an achievement which the whole OpenMarket team contributed towards. We are looking forward to developing mobile crediting solutions for more clients in the coming year."

The Mobile Entertainment Award is one of the most highly recognized in the industry and rewards companies for their outstanding contribution to the development of innovative new technologies, services or business models in the mobile content space. The 2010 award ceremony took place on 18th November at Royal Garden Hotel, London, and brought together some of the most successful players in the mobile space, including Nokia, Microsoft Advertising, Apple, Foursquare, AdMob and many others.

About OpenMarket

OpenMarket, a division of Amdocs, is a leading global mobile transaction hub. OpenMarket provides a comprehensive set of payment, messaging and emerging services to meet mobile business needs. From the largest consumer brands to the smallest new digital content ventures, OpenMarket empowers businesses to expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most direct mobile operator connections in the U.K. and U.S. markets today and has global expansion plans. For more information, please visit www.openmarket.com.

Media contact

Andrew Darling

OpenMarket

Tel: +44 208 987 1456

Mob: +44 796 816 6407

E-Mail: andrew.darling@openmarket.com