First Use of Inbound MMS on UK TV

London - 19th Feburary 2004

The BBC has become the first UK broadcaster to launch inbound MMS functionality for one of its shows. The new nightly Johnny Vaughan program "Live at Johnny's", which launched on BBC3 on Monday, is integrating user generated content tightly into the editorial format.

Viewers will be encouraged to send in photos and images through MMS, which could then be showed during the "Theme of the Day" section. The first show asked people to send in amusing photos, which added to the show's comic appeal.

The technology which delivers the MMS message to the BBC is being provided by MX Telecom, a London-based wireless solutions provider. After having taken a photo with their camera phone, viewers of the show can send an MMS containing the image into a virtual mobile number, which looks just like a normal mobile number.

"We are really pleased to be working with the BBC on this project," commented Alex Moir, Marketing Director at MX Telecom. "This is a great use of the technology. It shows that mobile can be a powerful channel for involving users in interactive services, with the content generation, delivery, and billing all through a user's mobile handset."

The use of inbound MMS on UK TV is a first, but it is expected that other broadcasters will be following suit as awareness of the technology grows.

About MX Telecom

MX Telecom is a leader in wireless technology. MX Telecom offers an easily accessible gateway to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions.

MX Telecom works with many of the world's top wireless carriers and maintains direct connections to dozens of carriers across North America, Europe and around the world for SMS, MMS, Video, Voice and Location-based services.

For more information, MX Telecom can be reached on 1-877-698-3532, or via email at