MX Telecom Service Amazon TextBuyIt

Amazon.com has selected MX Telecom to support TextBuyIt, a new SMS search and buy service.

NEW YORK, NY – April 18 2008

MX Telecom, a leading provider of global SMS text messaging and wireless multimedia solutions, today announced that Amazon.com selected its SMS Gateways and supporting technology to support TextBuyIt, a new service allowing customers to use text messaging to find and buy products on Amazon.com.

Amazon TextBuyIt lets U.S. customers text the name of a product, its description, UPC or ISBN to 262966 (or "Amazon" on the keypad) from their cell phones. If Amazon stocks matching items, the service returns two results at a time, and shoppers can immediately select and purchase by texting back the number "1" or "2," or get more details by texting the letter "M."

“We’re delighted Amazon.com has selected MX Telecom for this project,” said Alex Moir, CEO of MX Telecom. “The service also marks the changing dynamic in consumer shopping behavior. As consumers begin to make purchases using their cell phones, viral shopping recommendations will become more potent and a new breed of point-of-sale opportunities will emerge.”

About MX Telecom

MX Telecom is a leader in wireless technology, offering accessible gateways to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions.

MX Telecom works with many of the world's top wireless carriers and maintains direct connections to dozens of wireless carriers across North America, Europe and around the world.

Further Information

Mark Hawkins MX Telecom +44 (0)845 666 7778 markh@mxtelecom.com