Comic Relief Goes Mobile with 3 and MX Telecom

Dedicated Red Nose Day portal allows 3 customers to donate over mobile

LONDON - 13th March 2007

3, the mobile media company, today announces it has teamed up with Comic Relief to make it easy for customers to make a donation. 3 has created a new section on the Planet 3 portal dedicated to Comic Relief. This means customers of 3 can donate money to Comic Relief on the Red Nose Day page on their mobiles, making it the quickest and most efficient way to donate money.

By visiting the Red Nose Day mobile site on Planet 3 customers can choose to donate 2, 5 or 10 with the press of a button. For the first time through the mobile internet, 3 is providing its customers with the means to make instant donations. To make a donation, customers click through to a link from the Planet 3 portal and they are asked to confirm their donation before it is deducted from their account. The full amount will go to Comic relief.

Working in partnership, MX Telecom and 3 have made the donation process simple and effective, delivering the entire donation amount to Comic Relief for free. The donations will be taken out of available credit for prepay customers or added to their bill for contract customers. This is the first time a mobile network has donated the full amount received to Comic Relief.

In addition, the MX Telecom donation system allows Comic Relief to claim Gift Aid on donations, thereby adding an extra 28% of the donated amount to the total received by Comic Relief.

Rob Wells, Head of Mobile Broadband at 3 UK, said: "By giving customers a simple way to donate to Comic Relief, 3 is doing its bit in the drive to raise as much money as possible on Red Nose Day. 3 has over 3.5 million customers and hopefully their generosity will help play a part in making this Red Nose Day the biggest yet".

Mark Fitzgerald, Managing Director of MX Telecom commented: "It's fantastic for MX Telecom's technology to be used to enable donations to be made via mobile handsets in this way. This provides customers with undoubtedly the most cost-effective, convenient and easy way to contribute to Comic Relief".

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

  • Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging

  • Entertainment - including television, music audio and video, computer games, and media publishing

  • Information services - including wireless web, access to the best of the internet and a range of news services

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

About MX Telecom

MX Telecom is a leader in wireless technology. MX Telecom offers an easily accessible gateway to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions.

MX Telecom works with many of the world's top wireless carriers and maintains direct connections to dozens of carriers across North America, Europe and around the world for SMS, MMS, Video, Voice and Location-based services.

For more information, MX Telecom can be reached on 1-877-698-3532, or via email at press@mxtelecom.com.