MX Telecom First to Market with Cross-Network FreeText Short Codes

O2 'Long Weekend' Promotion Kicks Off New Capability

LONDON and NEW YORK - 17th October 2006

MX Telecom, a leading provider of global SMS text messaging and wireless multimedia solutions today announced that FreeText SMS short codes across all UK networks are now available. A first for the industry, two-way SMS services can now be offered by service providers, with zero cost to the end user for texting a short code.

MX Telecom leads this movement with the support of the O2 UK network. O2's participation completes the cross-network capability. As a result, completely free services for end users are now possible without having to pay standard text messaging rate for sending an SMS into a short code. The cost of receiving FreeText messages is covered by the service provider, who can also send a free response message back to the user if required.

On Sunday, October 15th O2 launched the first-ever FreeText service. Offered exclusively to their existing customers, the O2 'Long Weekend' promotion - which will run for one month - is a 'fastest fingers' text competition run by Trinity Mobile. Customers have the opportunity to win mobile tickets to events at 7 venues across the UK, such as stand-up comedy nights and other shows. The first 500 correct entries per venue will win mobile tickets to these events.

"We have been actively pursuing O2 to launch FreeText Short codes, and are delighted that this is finally a cross-network reality" said Mark Fitzgerald, Managing Director. "The O2 'Long Weekend' promotion should see the start of many more brands offering this service to their user base".

MX Telecom continues to be at the forefront of new mobile technologies and the first to market with new service offerings. In the UK, MX Telecom was the first with cross-network MMS Short Codes, the first with cross network wholesale Voice Short Codes and the World's first with Video Short Codes - responsible for inventing the concept of combining 3G video calling with 5-digit short codes.

About MX Telecom

MX Telecom is a leader in wireless technology. MX Telecom offers an easily accessible gateway to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions.

MX Telecom works with many of the world's top wireless carriers and maintains direct connections to dozens of carriers across North America, Europe and around the world for SMS, MMS, Video, Voice and Location-based services.

For more information, MX Telecom can be reached on 1-877-698-3532, or via email at