MX Telecom to Provide SMS Connectivity for Virgin Mobile USA

Virgin Mobile USA Selects MX Telecom to Deliver Premium SMS and Common Short Code Connectivity

LONDON and NEW YORK - 23rd August 2006

MX Telecom, a leading provider of global SMS text messaging and wireless multimedia solutions, today announced that it has been selected by Virgin Mobile USA to deliver Premium SMS and to provide high capacity, reliable Common Short Code (CSC) Connectivity.

Virgin Mobile is offering its four million subscribers access to third-party content, and marketers, brand managers and content owners the ability to run targeted marketing campaigns over their network.

"We are excited about growing the off-deck content business through our participation in the CSC program," said Dominick Tolli, VP Mobile Data Services, Virgin Mobile USA. "Given MX Telecom's service, innovation and revenue generation in Europe, we are confident they will help us achieve success."

"Revenue from off-deck content is exploding in the U.S. and we are delighted to be working with Virgin Mobile," said Alex Moir, CEO of MX Telecom. "Virgin Mobile's distinct brand and youthful subscriber base is the perfect channel to extend our customers' marketing reach, and to help Virgin Mobile's subscribers seek unique and specific content."

MX Telecom works with many of the world's top wireless carriers and maintains direct connections to over 40 wireless carriers across Europe, North America, the Far East and the Middle East for SMS, MMS, Video, Voice and Location-based services.

About Virgin Mobile USA, LLC

Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation's first wireless network created for and defined by youth. Virgin Mobile is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel, which operates one of the largest 100-percent digital, nationwide PCS wireless networks in the United States. The country's first mobile virtual network operator (MVNO), Virgin Mobile's four million customers have access to a service portfolio that includes multiple voice pricing options, a full range of handsets and a broad array of messaging, music and mobile content offerings -- without long-term contracts. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing "An Outstanding Customer Service Experience" under its Certified Call Center Program. (SM)

Virgin Mobile phones are available at more than 25,000 stores, with Top-Up cards available at more than 100,000 locations nationwide. Virgin Mobile products can also be purchased online at or by calling Virgin Mobile At Your Service (1-888-322-1122).

About MX Telecom

MX Telecom is a leader in wireless technology. MX Telecom offers an easily accessible gateway to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions.

MX Telecom works with many of the world's top wireless carriers and maintains direct connections to dozens of carriers across North America, Europe and around the world for SMS, MMS, Video, Voice and Location-based services.

For more information, MX Telecom can be reached on 1-877-698-3532, or via email at