Vodafone launches Video Short Code services

London - 2nd April 2005

Vodafone will be the second UK mobile network operator to launch video short code services. Until now, 3G video calling and video short codes have only been available on 3. The Vodafone launch is good news for advocates of 3G technology all round, as the penetration of 3G handsets in the market continues to increase.

MX Telecom is the first company in the world to launch video short codes with the Vodafone Group. This still leaves Orange, T-mobile, O2 and Virgin Mobile who have yet to set up anything of this kind. MX Telecom's Managing Director, however, doesn't think that they will want to be left behind. "Orange is the closest, in terms of launching a video short code service, with the other UK networks following on very soon."

A video short code service involves a 3G user keying in a 5 digit short code, and then pressing the "video call" button. The mobile phone user will then almost instantly begin viewing video content, which can be live or pre-recorded.

About Vodafone

The Vodafone Group Plc provides a full range of mobile telecommunications services, including voice and data communications. On 1st January 1985 Vodafone made the UK's first mobile call. This call was to mark the launch of the mobile industry and to transform the communications world. Vodafone has a customer base of over 100 million and interests in network operators across 27 countries.

About MX Telecom

MX Telecom is a leader in wireless technology. MX Telecom offers an easily accessible gateway to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions.

MX Telecom works with many of the world's top wireless carriers and maintains direct connections to dozens of carriers across North America, Europe and around the world for SMS, MMS, Video, Voice and Location-based services.

For more information, MX Telecom can be reached on 1-877-698-3532, or via email at press@mxtelecom.com.