Payforit Marketing Opt-In Messages

Overview

The Payforit scheme allows you to offer end users the chance to opt in to receive free marketing updates. The opt-in is presented after the end user has confirmed a one-off charge or subscription.

This page explains the options supported by the Charge To Account Gateway for post-confirmation marketing opt-in messages.

Marketing opt-ins
Examples
Marketing opt-ins and Single Click
Regulatory considerations

Marketing opt-ins

The details of the post-confirmation page are controlled by the following parameters, which you specify in the original charge or subscription request (for a full guide to making requests, see the One-off Charges and Subscriptions documentation).

Parameter	Value	Effect
postConfirmationPage	confirmation	The standard post-confirmation page is displayed, with a marketing opt-in as specified by the value of optIn. This is the default if no postConfirmationPage value is specified.
postConfirmationPage	none	The user is directed straight to the fulfilment URL; it is not possible to collect marketing opt-ins. optIn must be no; otherwise the request will be rejected. You can only specify none for WAP Payforit transactions; Web Payforit transactions must always include the post-confirmation page.
optIn	yes	The user is prompted to opt in to messages from the merchant (default if no optIn value is specified).
optIn	no	No opt-ins are displayed.

Examples

Suppose the end user is presented with the confirmation page below and selects "Pay Now".

Click 'Pay now' to get Tiger Wallpaper 4 from Merchant for GBP0.50. / Pay Now / Cancel / Terms and Conditions / Operator Data Charges may apply

The following examples illustrate the effects of different post-confirmation options.

While these examples show a one-off charge request, the same options apply when setting up a subscription.

Default post-confirmation page

Post-confirmation page with default values: optIn = yes and postConfirmationPage = confirmation
The text "By clicking CONTINUE you confirm your marketing preferences below" is a Payforit mandatory paragraph shown by default.
The marketing opt-in checkbox is selected by default.

No opt-ins

If optIn is set to no, no marketing opt-in is shown:

Thank you for your payment of GBP0.50 to Merchant. Redirecting you to your purchase now.

The end user is automatically redirected from this page after a short delay (if supported by the mobile handset.)
The text "Redirecting you to your purchase now" is shown by default.

No post-confirmation page

If postConfirmationPage is set to none, the user is directed away from the gateway-hosted WAP pages when the charge is confirmed and straight to the fulfilment URL.

For a one-off charge, an SMS receipt is sent out with the following wording:

Thank you. You have been charged Ł0.50 for Tiger Wallpaper 4 from Merchant. Help: 08456667778.

Marketing opt-ins and Single Click

For a Payforit Single Click transaction, the only supported postConfirmationPage value is confirmation.

If the user needs to opt in to Single Click, the post-confirmation page presents an extra opt-in:

The display of the marketing opt-in on this page is controlled by the value of optIn. (This does not affect the Single Click opt-in.)
For a user who is already opted in to Single Click, no post-confirmation page is displayed.

See the Single Click documentation for more details.

Regulatory considerations

Note that the official Payforit rules set limits on how you can use any data collected about end users for marketing purposes.

See the official Payforit Scheme Rules for details.