MX Telecom invited to join MMA Consumer Best Practices Committee
New York - 18th November 2005
MX Telecom today announced that Alex Moir, CEO North America, has been invited to serve on the Mobile Marketing Association (MMA) Consumer Best Practices Committee. The committee comprises representatives from each major US wireless carrier, as well as a few selected representatives from the wider industry, and was formed to create guidelines that set the rules by which carriers and content providers engage the consumer in the mobile marketing space.
"Invitation on to the Consumer Best Practices committee is a great endorsement of MX Telecom's position as a leading player in the US mobile content industry value chain. I am delighted to be representing our clients and the industry in this most important forum," commented Alex. "This is an important time for the development of our industry. The revised Guidelines we create will help ensure its continued sustainability and profitability by improving a consumer's experience when interacting with shortcodes for content on their phones, and by establishing efficiencies and common standards for brands, advertisers and carriers."
The committee will begin work immediately on the next draft of the Best Practices Guidelines. The MMA also plans to hold an industry forum in January 2006 to allow interested constituents to provide their feedback. It aims to publish the Guidelines by the end of Q1 2006. The current version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf.
About the MMA
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States. For more information, please visit www.mmaglobal.com
About MX Telecom
MX Telecom is a leader in wireless technology. MX Telecom offers an easily accessible gateway to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions.
MX Telecom works with many of the world's top wireless networks and maintains direct connections to dozens of networks across North America, Europe and around the world for SMS, MMS, Video, Voice and Location-based services.
For more information, MX Telecom can be reached on 0845 666 7778, or via email at email@example.com.